Brand Yourself First

Brand Yourself First

Think about the things you are marketing be it a drink or an internet
opportunity. If you only present the product and not you and who you
are you limit yourself to that thing which you are promoting. Also, when you think about yourself and when you do choose to buy, doesn't the sellers credibility make a difference for you? Sure it does. Over time, and as you build your online presence you will build your credibility with people--if you brand yourself first.

By using my story marketing you brand yourself and people get to know you first. People buy from those they know, like and trust. By allowing people to get to know you first, you are not dependent on that product defining you. What if it goes away, or you choose to start offering
something else?

Presenting your product first is a weak way to market. Think about all of the banner ads you have seen on the internet. After a while, they just become background you ignore on your search to find something meaningful and valuable that can edify your life.

Your story and your struggles and how life has been for you and what you are doing and what is important to you is more important to your business than any banner ad can ever be. People want to connect with real people. People don't want to be seen as dollar signs in your eyes. My experience has shown me that when you tell people about your life you
give them something to relate to. A connection is created. Also, when you connect with people out there and you really care about them you would never want them to buy anything that wasn't really going to be the right thing for them anyway. So there is never any need to sell anything.

The most powerful marketing is having people contact you and inquire about what you are offering. Then it is just a matter of
sharing.

Attract don't advertise.

Brand yourself by consistently showing who you are by your actions, by your writings and videos. Decide who you want to be on the internet. Examine who you are attracting to you. Are you attracting complainers, procrastinators, people who just want a therapist? Are you attracting to you leaders who know what they want, know where they are going and are ready to make a decision?

Be like who you want to attract. One of my mentors has a fabulous affirmation, "My intention is to easily and effortlessly attract to me those individuals who are ready to learn Law of Attraction and The Science of Getting Rich." One thing she has taught me is to define who
you want to attract to you. Decide. Don't just have some vague idea of a person that might be interested in your health drink you are promoting. Don't try to promote to just anybody. That is a waste of your energy. Instead, decide and choose who you want to contact you. Imagine those individuals who are seeking greater health, greater well being and who are willing to make a change now buying from you today.
That is very different then "yeah, I hope I make a sale today, my sales
are coming." That will not get you very far at all.

Decide who you want to come to you, then when they do, share who you are, let them have time to know, like and trust you. Effective marketing doesn't just happen out in the world, it starts with you. As my mentor always says "Success is an Inside Job."

In addition, you also want to build your credibility. You want to be sure to let people know that you are a credible source and that you are guiding them in an honest way. As you learn about Internet marketing, share that knowledge with others. By sharing your information you will build your credibility with others.